Hi, I’m Hugo.
I grew up in France, surrounded by quiet elegance and visual storytelling — books, images, objects. I’ve always been drawn to how emotion lives in detail, and how beauty can carry meaning.

Over time, this instinct became a practice. I started working with fashion houses and cultural brands, helping them design moments that resonate — across space, hospitality, publishing, and client experience.

Most recently, I worked with Alaïa in Paris, where I led brand activations and crafted high-touch experiences for the house’s most loyal clients. From the launch of a café with Sant Ambroeus to cultural partnerships and private dinners, I explored how physical and emotional space could deepen the bond between a brand and its community.

I now live in Mexico City and work independently — collaborating with teams across Europe and Latin America on creative strategy, experiential concepts, and cultural activations.

My work sits at the intersection of aesthetics, intention, and connection. What drives me is creating experiences that feel both intimate and memorable — the kind that stay with people, long after the moment has passed.