To celebrate the 150th anniversary of Audemars Piguet, I supported the activation of APX Music in Mexico City, featuring Heron Preston. I was responsible for project coordination and artist management, overseeing the full timeline from pre-production to live execution. This included aligning brand, agency and talent, ensuring logistical precision, and managing Heron Preston’s presence and experience on site. This project was produced under NDA and is showcased here in a limited capacity.