As part of the opening of Alaïa’s new Faubourg Saint-Honoré flagship, I led the launch of an in-store café in collaboration with Milanese institution Sant Ambroeus. This project aimed to embed a refined sense of hospitality at the heart of the client experience — from day one. Conceived as an extension of the boutique’s architectural and emotional identity, the café brought together Alaïa’s minimalist elegance and Sant Ambroeus’ signature warmth. It offered a space where fashion and culture could quietly meet over espresso. By integrating hospitality into the retail space from its inception, the project helped position the boutique as both a destination and a sanctuary — where the experience extends beyond the collections.